The Rise of iBuyers and The Death of Marketing As We Know It

Team leaders in real estate are still putting money into mass media, and it’s not generating as much return as it used to. We cannot compete with well-funded, profit-optional companies like Zillow who buy up the vast majority of mass media space for the market. What can we do as team leaders to make ourselves visible in the real estate market? What approach do we need to have in our business today? What are we really doing to market our business? In this episode, I share what we need to do– and not do– in order to adjust and thrive in a shifting market.

What we need to do is to go back to the way business used to be done – a very personal, very caring approach. -Lars Hedenborg

 

3 Things We Learned From This Episode

• We need to take on a very personal, caring approach to business that provides a high level of service. This will leave you impenetrable as aspects of the market shift.
• Paying someone who’s a better marketer than you for a lead is not marketing.
• A business that is loosely run in this hyper-competitive industry is going to suffer tremendously  

Mass media channels have been taken over by giant real estate companies like Zillow that we can’t compete with in the same way, and these channels are not bringing in the returns that they used to. As team leaders we need to not only take on a personal, caring approach to business, but also calibrate ourselves around the ‘four-fecta shift storm’ that’s happening in our market. iBuyers are causing a business model shift, there is a consumer evolution where people expect a high level of service, technology is about to become a different beast with AI, and the economy will shift as a result. We need to get on board or be left behind.